How to Build Vibrant Online Event Communities
by David Epstein 
Know that social media is not necessarily community building
Just because someone on your team is tweeting, snapping, and posting does not mean that they are actually building an online community. Contrary to popular belief, a social media manager and a community manager do different things and "doing social media" is not the same as bringing people together via online networks.
That means that as you develop an online community building strategy it may look quite different from a social media strategy that is usually designed to increase brand awareness or increase event registrations. In fact, it is possible to have two separate strategies that involve the same networks but aim to accomplish different goals.
Online community building strategies
When it comes to building a thriving online community, you have many different tools at your disposal. To select the right tool for you, it's important to understand the target audience. Which social networks are your target audience most likely to use naturally? Which sort of connections are these people most likely hoping to establish (friendships, business connections, relationships with industry influencers?) What social media platforms are integrated with the event networking app you are using, if you are using one. Here are some different community building strategies that can be implemented on different social networks.
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