How to Ignite Your Event Marketing with YouTube
Laura Lopez

Marketing for your event can take many forms: email marketing, influencer content, paid advertising, or organic content like blogs and social media. The beauty of organic social media is its attractive, low-cost of $0. But YouTube, unlike its sister social media channels (and video in general), has statistics that might make you think twice about creating video content.

Consider these staggering video stats:

• YouTube ranks as the #2 search engine behind Google (which holds the #1 spot and owns YouTube).
• Companies who use videos in their marketing grow revenue 75% faster than those that don't.
• Videos are 75% more likely to push a reader to your website than any other type of media.

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