Art Fair Show Tips: How to Make More Sales
Carolyn Edlund for Artsy Shark
Make a personal appearance and be accessible.
It’s amazing how many times exhibitors are simply not in their booths during festival hours. At times this may be unavoidable, but often artists have a level of discomfort and stress that finds them socializing elsewhere, or they subconsciously avoid dealing with the public.
It can be stressful to work a show, promoting your art or handmade work and trying to close sales – no doubt about that. But you cannot sell anything if you aren’t physically present to do so. If you’ve shied away from this before or feel anxiety about exhibiting, resolve to be present in your booth as much as possible to develop a comfort level.