Shane Mayer of Gyde.ly
There is an ever-increasing presence of technology in our daily activities, particularly through use of smart phones. According to Neilson, at least half of U.S. consumers are now using smartphones, and the proof is in the 'profile': 3 billion 'Likes' are doled out on Facebook every day, Twitter posts one billion tweets every 3 days and several hundred million photos are shared throughout the vast social media spectrum.
A live event can really capitalize on this interactive growth by combining the actual event with an ongoing online presence. A new study by Pew Research Center's Internet & American Life Project for the U.S. National Endowment for the Arts found that digital and social media greatly impact the way cultural events are experienced. The more interactive the event can be with its attendees, the better. It makes sense as people desire to be 'in the know' with up-to-date info, and event planners are taking notice.
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