Know Your AudienceBy Barb Fitzgerald, Posted 09/19/18 14:14:50
Food Concession Menus - Know Your Market
Barb Fitzgerald of FoodBooth.net
In one day your customers might be attendees of a farmers market in the morning, and Harley Davidson riders, enjoying a swap meet, in the afternoon. The following weekend you might have your concession at an art and wine show. Then, two days later, you find yourself setting up at a five day county fair.
I don't know any menu that can maximize sales at every event. Cotton candy is for kids, and fajitas are preferred by adults. Event goers admiring art while tasting wine are not likely to buy a corn dog. But, they might buy chocolate dipped strawberries or oysters. The reverse is true for people attending a motocross race.