Make Time for Online Networking

It happened again! I talk to a group of artists about using social media like blogs, Facebook, Twitter, and LinkedIn. I tell them that this is part of a marketing program and that, yes, it will take time. I warn them not to get sidetracked using social media and forget to go into the studio-that the studio is always the priority. Still, they grumble, whine, and make excuses. (I had spies at the lunch table after my talk!)

ALL worthwhile marketing takes time. You would love for me to hand you the name of an agent that will sweep you off your feet and whisk you off into the stars, wouldn't you? You'd prefer that you can just buy a bunch of ads or send out a single mailing and have all of your dreams come true. Yeah, that would be nice all right. But what planet are you living on?

This is Earth. April 2009. We're bombarded with hundreds of marketing messages each day. You have to learn to build meaningful relationships that will propel your career forward. You must keep your name in front of people you're in contact with. Networking online is one of the cheapest, easiest, and most effective ways to do that.

In order to avoid being overwhelmed by all of the social media opportunities available, you might be best served by carving out time for them. This isn't something you do in a block of time one day a week. Instead, you need to do a little bit every day. I suggest starting with 15-30 minutes a day for logging in to sites like Facebook, Twitter, and LinkedIn. That's enough to create and maintain a presence.

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