Click for Important Information on COVID-19 Event Impact and Virtual Events COVID State Policy Updates
Are you:



Please call us 800-200-3737 or send an .
Please call us 800-200-3737 or send an .
Search will match all words entered. Use quotes to match two or more words as entered.

blog

FestivalNet

Musician Facebook Page Matters

By Ari Herstand, posted 02/14/18 15:09:51

IS YOUR FACEBOOK MUSICIAN PAGE DOING MORE HURT THAN HELP?
Ari Herstand for aristake.com

Facebook Twitter More...

Musicians, listen up!! Facebook is still relevant. Yes, teens have fled. But the rest of the population is still addicted. So, for everything that is holy, take it seriously. Next to your official website, your FB Page is THE destination most people go these days to become acquainted with your project. Oftentimes, it's the first destination.

Six Things Every Musician Page Needs To Have

1) Music
Seems like a no brainer that music should exist on a Musician Page, but so many musicians don't have music, of any kind, anywhere on their page. Unacceptable. When BandPage, Bandcamp and ReverbNation all have music playing apps you can quickly and easily install to your Musician Page, there's no reason not to have one.

2) Featured Video
This is the video (uploaded TO Facebook) that lives on the left hand side of the Page just below About on the Desktop and it's the first video listed below the pinned post on mobile. It should be some kind of music video. If you don't have a high production music video, then feature your highest quality live video. It needs to be high quality. It needs to be your music. It shouldn't just be the most recent 15 second video of you putzing around in Canters fed directly from Instagram. Sure, that can be a fun video to post to give a glimpse into your world, but it shouldn't be the featured video on your Page.


3) Pinned Post
Like Twitter, Facebook allows you to feature one post at the top of your Timeline. So, do it. Pick the most interesting (newish) accomplishment, accolade, song, video, photo and pin it. It's one of the first things new fans will see when visiting your Page so make it welcoming and interesting.

4) Tour dates
Make sure you have a tour dates tab. BandsInTown and SongKick are the industry standard shows tabs, so pick one and add it to your Page. This is different from the Events tab. Whether you create an Event for each show you play is up to you (and can be an impossible hassle for a 60 date tour), but a BandsInTown or SongKick shows tab is a must (and is synced to all other concert listing sites and apps).

Read more!


 
comments

Be the first to add a comment!

add comment