Are you:

Please call us 800-200-3737 or send an .
Please call us 800-200-3737 or send an .
Search will match all words entered. Use quotes to match two or more words as entered.



Online Essentials

posted 05/21/19 11:27:11

11 Essential Online Music Marketing Tools
Lisa Occhino for bandzoogle

Facebook Twitter More...

If you’re just starting to dip your toes into the world of online music marketing, the number of platforms at your disposal can be overwhelming. Fortunately, many of them are free (or very affordable), so there’s little risk with trying them out.

image via frankie cordoba

Mailing list

For the average artist, the mailing list is that thing you put in the back of the room on your semi-professional-looking merch table. You don’t encourage people to sign up, and your average fan doesn’t even know you have one. What’s worse is that you rarely use it, and you probably send out one newsletter update every four months or so.

That’s a big mistake, because your mailing list is the single most important marketing tool you have. Social media is great and all, but no one can keep track of everything in their feeds. And certain platforms (like Facebook) have made it increasingly difficult to get your content seen unless you pay for advertising.

Read more!


Be the first to add a comment!

add comment