Organic Food on the Festival Circuit
by: Robert Berman
After many years of experimentation, organic food has finally arrived in the food concession industry.
Throughout North America more and more festivals and fairs had food concessions that were hustling organic products.
Why has it taken so long? Food concession operators are notorious for being slow off the starting block. Many believe that a food concession is designed to provide greasy and messy products. They have a tendency to model their operations after others around them, and while looking at the success of others can be a valid way to enter a business, it does not leap frog you ahead of them. You become an industry follower rather than an industry leader.
But, there are other reasons why organic foods took so long to make a firm entry into the food concession industry. The manufacturers were slow to make the products available in bulk form. This was primarily due to the fact that most of the organic foods were being processed by small, local companies, who were having problems keeping up with producing enough products for supermarkets and specialty health food stores.
