Overcoming an Event Crisis
Kevin Dennis for Catersource.com
Leave out the emotion
This is certainly easier said than done! When something happens it's tempting to allow emotions to cloud judgement. Before you react, take a moment to put some distance between you and what just happened. That could be something like waiting to respond to a negative review or asking a trusted colleague or friend for advice. Only respond once you’re able to remove the emotional side of the issue.
Don't ignore it
As much as you may want to get rid of bad reviews you feel are unfair, it’s a bad idea. Social media sites don’t take kindly to businesses which delete poor reviews and prospective clients may conclude you aren’t honest or trustworthy. Transparency is crucial and vital to the success of your business. Instead, own your part and craft a satisfying solution for everyone.
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