1. Display both expensive and inexpensive artwork
The truth is, not everyone can afford the large pieces of art for their loved ones, and most stall holders find they do much better in a Christmas market if they have a range of smaller, more inexpensive items alongside their larger pieces. These might include prints, greeting card sets, and smaller scale sculptures or wall hangings.

When I set up a stall, I like to choose 3-5 of my larger, more impressive pieces to attract people to the stall, and stock the rest with smaller items. Direct people interested in your larger pieces to a photograph book or your website.

2. Include Christmas-themed items
It would seem obvious, but many stallholders forget that buyers are looking for specifically Christmas-themed items, such as greeting cards, tree ornaments, advent calendars, and anything wintery or festive. After all, they can get your normal work at any time of the year.

Spend a few weeks beforehand creating some unique Christmas items for sale, and place these prominently on display. They'll probably be your biggest seller for the day!