SWOT Analysis for Event Planning

Himanshu Sharma

Products/Services Research

If you are organizing a corporate event then it is necessary for you as an event manager to do research of the products/ services promoted and sold by your corporate client.

• Find out how the company promotes its products
• How the company wants to build/enhance the image associated with its product (also known as the brand image)?
• What is the market value and market share of the company and its products?
• Who are the customers of the product?
• What are the features of the product?
• What are the advantages and disadvantages of the product in comparison to competitors' products?

All this research will later help you in making an effecting promotional campaign for your corporate event.

SWOT Analysis

In SWOT Analysis:

'S' stands for Strengths
'W' stands for Weaknesses
'O' stands for Opportunities
'T' stands for Threats

Read more here!