Fred Puglia of Perfect Impressions
If you think all you have to do is gather a few exhibits, buy some entertainment, advertise what is going to happen... and the folks will bang down your door!
WRONG! It's not that easy!
First off, today's leisure-time market has more options with entertainment than "Carter has liver pills." There are virtually dozens of events every weekend in Anytown, USA, tugging at your customer's jacket. You have to fight sports on TV, Sunday shopping hours, the kids' soccer games, and discount movies.
You need to razzle-dazzle them and promise 'em the silver cup or else you're just another ho-hum event. The only foreseeable problem is: If you don't deliver the glitz and the silver cup, you might as well pack up and become "another thing of the past."
Have you been reading the trades lately? I'm sure you'll agree, events are changing. More commercialism. Festivals are now after the 30+ demographics, and motion picture producers are going for the 14- to 26-year-old.
Do you remember when we had the video boom? Record sales went bonkers. All those 45's our children used to buy were put on the back burner; the new priority was to be a video jockey. Now here we are with records, cassettes, and almost CD's a thing of the past. You can't even buy a record player anymore. Music is now downloaded straight to our iPods.
Read more here!
