Social Media "Netiquette" for Successful Artists

Are you marketing and branding your art through social media and getting the results that you desire? Have your efforts in social media so far been worthwhile? Do you feel comfortable in establishing your presence in this new medium? Are you up-to-date on the effectiveness of this media? If you said “no” to any of the above questions then it may be time for you to brush-up on your social media "netiquette" as your effectiveness may be improved by adhering to the unofficial rules social networking.

In social media try to develop connections and relationships with people rather than advertising, promoting, selling something and by spamming people. People want to be educated, engaged and informed by you, rather than being “sold” by you.

When reading an interesting post about your art share it with your followers, friends and in your networks. By doing this, your followers will remember you, follow you more closely because of your attention and begin to connect with you.

Always be upbeat, positive and helpful with your followers, friends and networks. Remember that "social networking" is a tool that is used to develop relationships and contacts that are related to you in the art business. Do not just send posts and announcements about selling your artwork to your followers as this may be considered as spam and it will cause people to drop you, unfollow or eventually block you. Send interesting posts related to the art world and people will look forward to your posts, Tweets and updates.

Do not send negative or offensive posts, Tweets and updates. You are trying to meet people and build a following. Remember, this is called social media and people want to follow an upbeat and positive person. In addition, whatever you say, write or post will follow you forever, so think twice before you post!

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