Straight from the Source: Marketing Your Event

First up in our Straight from the Source series is about pre-event marketing. Getting a huge crowd to your show directly affects the success of the artists, crafters, musicians, and vendors there. Naturally, folks who have been in the festival/event circuit for a while have seen plenty of marketing tactics that have worked and those that have failed. Here are some tips that come directly from our very own FestivalNet members on what they hope to see and not see.

- The bigger the crowd, the better! Don't skimp on the promotion part of event planning - not only does it determine the success of your own event, but for everyone who is booked as well.

- Give them promotional materials. You'll want the vendors, artists, and performers booked onto your show to reach out to their own fanbase to drum up more attendees - give them the tools to do so! Put together a welcome kit to send when confirming a booking that includes things like printable fliers, button ads, social media links they can share, etc. Putting a little effort into these materials can really help your bookees help you.

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