Technology is Changing How You Buy MerchBy NationWide Source, posted 01/23/18 15:19:47
You Don't Have To Be A Major Artist To Sell Shirts Anymore
Wouldn't it be nice if you could buy shirts and other merch as you sell them to your fans? A fan buys a shirt from you, you replace your stock one shirt at a time, or order the shirt and have it sent directly to the fan from the printer. Bing, bang, boom. No set up costs. No major overhead. Yep. That would be nice. And, of course, you still want to make a little coin (profit) when buying and selling a single shirt.
So the question at hand is this: How does the independent artist/band bring home significant bacon from their fan base? Assuming you have an ever-expanding fan base (which is another article altogether), there are approaches to your small business that will help increase your profits.
Holy sell-out, Batman!
Did I just call you a small business proprietor? Yes. Yes, I did. But before you gag on such words as "business" and "profits" let me reassure you. Any band or artist who hopes to survive and keep making music is, in fact, in the music business.
The thing is, too many artists miss a serious money making opportunity in their merchandise department. Not so much at the merch table, but in how you buy your printed merch. It goes way back to the screen-printing approach. **Now, screen-printing has been a great solution for a long time, lest you think I'm hating. But technology has advanced, and it has advanced in your favor. Celebrate! And keep reading…**
In the past when you ordered T-shirts or hoodies the only viable option was screen-printing. A screen for every color in your design was created and custom ink mixed to print your specific colors. To make it worth everybody's time and money, it behooved you, the client, to purchase screen-printed shirts in bulk.