Globally, artists rely on art fairs and festivals to market their brands and sell their work. These occasions are a significant source of income for many artists, many of whom prosper. Furthermore, there seem to be more and more chances for artists to participate in art fairs as the direct-to-collector art fair model has increased in popularity. However, with so many opportunities available, it can be challenging to sort through them all. You must know the potential pitfalls of such an event and learn how to get the most out of attending an art fair. As a result, we would like to give you a hand and teach you some tips and tricks about art fairs and how to make the most of them.
Do your homework
Without question, the role of art fairs has grown increasingly important in bringing regional art scenes to a global level. What for an artist could be more advantageous and thrilling than displaying their works in front of thousands of potential customers and participating galleries?
Furthermore, by participating in art fairs, artists can develop their networks, discover new markets, and exhibit their work to various international audiences. However, with the growth of vast possibilities come difficult decisions. Therefore, finding the kind of art fair that is most appropriate for you should be your first consideration.
Local fairs frequently have a cozy atmosphere and can be great places to find new interested buyers because attendees might be captivated by what you have to offer and want to get in touch with you. Larger art fairs would seem to be the more attractive choice. International and well-known fairs, however, are by no means ideal for emerging artists. There are no favorites, and only the most well-known artists have a chance to participate. As a result, if you are in Miami, it might be better to look for upcoming great events in the city, as the options can be pretty interesting. For instance, Wynwood Life Art Festival is a great place to start.
Make business cards
Art fair visitors can easily access your website or social media accounts using a business card. If you attend an art fair and visitors ask for contact information, they could quickly forget it if you do not provide any business cards. Therefore, an excellent method to create a connection with potential future art purchases is with professional and imaginative business cards. Additionally, including artwork or an illustration on your business card gives the impression that you are giving a bit of your art for free. And that would be an excellent way to get the most out of attending an art fair.
Get the papers you need
A license is nearly always required to sell at craft fairs and festivals. On their application form, the organizer will typically mention the requirements. Additionally, you may quickly check with the state and city. You will need to supply your federal tax identification number, particularly your Federal Employer Identification Number, or EIN, to obtain a state sales tax license. That is the number you were given when registering your company as an LLC, corporation, single proprietorship, etc. Your sales tax license will usually arrive quickly, but you should apply well before your first attendance. It will be mailed to you and typically has a one-year expiration date.
Some cities impose county and municipal sales taxes along with the state sales tax. As a result, it is advisable to speak with the organizers to learn about all the requirements for selling at a specific event. In some places, you can need a permit to sell within that municipality or locality. If you are attending a show for the first time and are unsure, it is always a good idea to get in touch with the show's organizers to find out whether you need to get a permit. It is usually preferable to check on this in advance and ensure you know what is needed before you arrive and learn that you are missing some documentation.
Learn more about the space you will receive for exhibiting your work
If you have the possibility, you should be careful while choosing your booth. Avoid standing too close to other similar craft booths to clearly show your connection with fine art. Also, ensure your booth is away from the food and beverage booths as an additional safety measure. The spaces offered by fairs vary, ranging from a simple empty space to a table or a wooden booth. If the fair takes place outdoors, it's crucial to research the weather conditions in advance, so you know what to anticipate. In addition, visit the fair if you can, or search for photos of previous events to get a sense of how it typically looks when it's all setup. Make sure you have everything ready, including the appropriate chairs, an elegant tablecloth, and vinyl writing with your name. Plan well in advance, and you will get the most out of attending an art fair.
At the same time, once you've registered for the fair, you should pay attention to the space. Although it might not be your top priority if you are represented by a gallery, as a solo artist, you should consider the layout of your booth. You want to be noticed, but in an approachable, friendly way rather than a messy, disorganized, and hostile one.
Get your art safely to the location and back
While some galleries may take care of shipping for you, choosing a reputable art shipper is always advisable. Ask your insurance broker or agent for a referral if you're unsure who to hire. High-end insurance providers will have a list of screened shippers you can use confidently.
Don’t overcrowd your booth
Make a pick of your works that would be most appropriate for the occasion rather than bringing every piece of artwork or product you have ever created. Consider the time of year, upcoming holidays, location, and the type of customer you hope to attract to this fair.
Also, remember that using white space may draw customers' attention to your best-selling items and make your work stand out. They would be confused if there were too many pieces in a tiny area. And that would not highlight anything and would instead create the appearance of artistic chaos.
Use the opportunity to make connections
That is why you're here and what will help you get the most out of attending an art fair. Sure, you might not sell anything, but you can establish many new connections. Would you like an art gallery to notice your creations? You're in the right place. However, keep in touch with them after the fair and follow up.
At the same time, making new acquaintances and gaining insight from other artists is always a pleasure. Additionally, it can be helpful to ask one another to watch the booth when you need a break during the day.
Finally, treat everyone who comes to your booth or approaches you equally. Don't be disappointed and ignore people who are merely looking for inspiration. Or the ones browsing without the intention of making a purchase. Any relationship could lead to unexpected things in the future.
