Jon Skulemowski
Consumers will be logging on ecommerce sites searching for holiday gifts and deals very soon. The traditional kickoff for holiday buying is Black Friday - the day after Thanksgiving. Last year, Black Friday sales through the following Monday, 'Cyber Monday', accounted for 18% of total online holiday sales. U.S. online sales topped $1 billion on Cyber Monday alone. Perfect your marketing and delivery plans as the year's most lucrative shopping season draws near. Here we have created a few tips to be get the most from this season:
- Consider Free Shipping - Users are more inclined to buy, especially around the holiday season, if shipping is free. Many people are expecting to pay a few dollars more for shipping, but they will show their thanks for free shipping by taking advantage of the promotion and buying a few extra items.
- Send Holiday Themed Email - Try sending newsletters with holiday-oriented content. Timely, holiday-oriented content is generally well-received by the general public. This is a way for you to showcase features products and give customers additional visual gift ideas. Inform them the promotions are available for a limited time and don't forget to mention the gift cards!
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