Kurt Irmiter, Julie Cochrane, and Jackie Bagwell of FestivalNet
You never know who might be looking for you or someone else with a similar name and where they might be looking all across the Net. What do you want people to see when they find you, on purpose or by accident? If you are a company, individual or group selling any kind of product or service this IS important.
So I'm helping the nephew of a friend with his evolving music career. We are having an email discussion about how to get booked into festivals. I'm trying to answer a question he has, and I need to know his zip code. His name is Katlin Owen, and I know he has a FestivalNet profile. So I pop over to the FNO community, and type in "katlin." Below is what pops up. Whose profile do you want to click on first? Suppose you're looking for another Katlin or some group or company with katlin in the name. You are instantly drawn to the better looking profile, even if that's not specifically who you are looking for! Then, and even more importantly, what will the viewer find if they are specifically searching for your profile?
Ranking high in the search engines is what every business with an online presence strives for. When you have a full and informative profile at FestivalNet.com, it can grow your SEO (search engine optimization) rank when people are looking for your business or name via the search engines. Even if you have a website of your own, utilizing your FestivalNet profile gives you a broader reach. The world wide web is a ginormous place! Take advantage of the web real estate on our website, which already ranks fantastically and has over 750,000 visitors monthly. Because our website has been firmly established since 1996 as a leader in the North American festival industry, your profile on FestivalNet helps boost your online presence. Maybe a customer or fan will enter your name and a festival they saw you at into their search bar, seeking to track you down. If you have that event listed in your FestivalNet calendar, the search engines will rank your profile because of the match on your name and the event! SEO works by looking for the small details. Be sure to use the keywords of your product/service in a lengthy and informative bio. Do the same in captions of photos & in your calendar. Make use of all of the areas in your profile/EPK. And be sure to always use quality photos, videos, music and other content you add to your profile.
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