I am a guy who loves to cook and a few years ago I invented a dry spice rub for meats, seafood and veggies. My dry spiced rubs are all natural and are gluten free, MSG free and contain no chemicals. I make several different flavors from extremely mild to "hey, I'll get your attention". Also, in most rubs, salt is your first ingredient, with my rub it is my last. It truly is a unique product in the market and like I always say - "nothing beats a good rub!".