The company was founded by an early childhood educator in 1978 and continues to grow from our passion for helping children through play. Today, we are the leader in learning toys for early childhood education as the foremost direct marketing company of its kind.
The company's product categories are sold according to age-appropriate category segments:
infant, toddler, preschool, and school years.
When we develop our products, we design multiple layers of learning into every toy. We also maintain the highest safety and quality standards beyond the nationally published governmental standards.
