While we have good reason to believe that our coffees are richer, tastier and healthier than 98 % of the coffee that's produced in the world today, our hope is not to compete with any ordinary or even great coffee, but to set the pace for a new and higher standard in the tradition of how coffee is prepared before it is brought to the consumer. We add healthy ingredients that work together to promote health from within, giving you steady energy without feeling jittery, more clarity of mind for concentration and problem solving, and the ability to cope better with stress. Our 3 new blends: Fat Burning, Premium Paleo, Anti-Aging & Memory Support