FURY, Fresno, CA
In December of 2018 the vision of FURY was first written on a whiteboard. It started off as just an idea from a college dropout. Coming from humble beginnings his mission was to create a brand that would impact himself, his family and his community.
A foodie at heart, he found something that was missing in the food and beverage industry. Quality products, urban culture and brand innovation that would become the ultimate purpose of FURY today. Feb 1st, 2019, he began experimenting with products and innovating strategies that would form a worldwide brand.
He saved up enough money to officially launch his brand July 6th, 2019, from a food tent. The results were shocking! He had lines all night, selling out in just 2 hours of operation. He then knew he had something he wanted to introduce to the world. After months of sell outs, he was faced with a problem. FURY was shut down for “illegal food vending”, forcing him to close operations. He was told he needed a food truck or a storefront to reopen. Devastated, he realized and believed that he needed to find a way to keep the vision alive. 2 years later after hard work and study he was able to reopen FURY as a food truck in July 2021.
