“The Pacific Coast Fog Fest was originally produced by a professional festival planner under the auspices of the City of Pacifica. After eight years, the City relinquished their production rights to a coalition of individuals from local non-profit organizations who formed the production company Pacifica Festivals, Inc. They produced the Fog Fest for six years before deciding to disband. At that point, a group of community-minded citizens who didn't want to see the Fog Fest die, came together to form the Fog Fest Organizing Group (FFOG). The first year, 2000, was a little lean since FFOG had to start with zero funds in order to come up with enough to produce the festival. Fund raising was done and seed money was contributed from throughout the community. In the years that have followed, we have experienced an enormous increase in Sponsorship contributions, which has been a major boom to the success of the Fog Fest. All proceeds from the festival each year are given back to the community groups who participate. Every year the total number of groups who benefit is now up to 45 and they have been awarded a total of over $1,000,000 to date! FFOG has also created a Gift to Pacifica Fund, which at this moment holds over $25,992,(over the years, $3,500 has been spent. In 2005 a painting, depicting Pacifica living on our infamous Linda Mar State Beach and hangs in our community center and a memorial bench placed at Rotary Plaza in 2012).
