Are you looking to increase brand awareness amongst your existing customers, or to bring in new ones? Have you found a marketing strategy that works perfectly to this purpose? If you are still hunting for the perfect solution to your problem, look no further than customized merchandise and marketing. Customized merchandise can take many forms and has your brand logo or a special design printed on it. This can be gifted or sold to customers and when they use the item, they are constantly reminded of your brand.
Any business, big or small, can make use of customized merchandise to grow their brand. This strategy has been used for years and has proven to be hugely successful. Think about it: have you ever received a freebie as an incentive for signing up to a newsletter or purchasing something? How did that make you feel? Chances are, you would not associate negative feelings with receiving customized merchandise. Customized merchandise can incentivize customers to engage with your business as well as offer up some really cool benefits.
STAND OUT FROM THE COMPETITION BY BUILDING BRAND AWARENESS
Today, the number one challenge facing most businesses is the large pool of competitors out there and the easy access customers have to them. Giving out customized merchandise can help your brand remain fresh in customers’ minds as each time they use your product, they are reminded of your brand. To this end, you will want to choose that is both useful and portable, such as koozies. When customers use your koozie at events where people congregate such as festivals and sport matches, it can almost be like receiving free advertising.
LEAVE A GOOD IMPRESSION ON CUSTOMERS
Often, when customers purchase something, they do not expect freebies in return. That is why when your business presents them with customized merchandise they can make use of, it leaves a good impression. This shows customers that you are not just out to get their business, but that you care about them and are keen to build a lasting customer relationship. Furthermore, this can result in them spreading the news about your business to family and friends.
INCENTIVIZE CUSTOMERS
At roadshows, it can often be hard to get customers to stop and listen to your sales pitch. Have you ever tried incentivizing them with customized merchandise? While you cannot possibly know what each and every customer will want, going for something practical that everyone can use is the next best bet. It’s hard to find someone who does not drink from either a can or bottle frequently. For this reason, koozies are an incredibly useful and versatile choice for customized merchandise. Anyone can make use of one and they are portable, increasing the chances of your customer using them in public and generating awareness for your brand.
GET CUSTOMIZED KOOZIES FOR YOUR BRAND
Are you looking to get customized merchandise for your brand, but unsure what product to go for? Why not try out customized koozies? If you are keen to design a koozie for your business, please do not hesitate to contact us at Koozee Crazee today for a quote and/or recommendation.
