LaBlu Serenity is a company based out of Atlanta, Georgia. It was founded by Lauren Williams a native of Los Angeles who moved to Georgia to attend Clark Atlanta University. Lauren started LaBlu Serenity in 2020 because of the lack of all natural products that moisturized dry skin, smelled good, and affordable. All of LaBlu Serenity products are handmade, made with all-natural ingredients, and infused with herbs.