Roger Vierra, Jr. is a Small Business and Music Business Expert Coach & Consultant. With over 20 years in the music and entertainment industry as both an executive and artist/performer, he brings advanced insight into the world of entertainment and music. He speaks, writes and teaches al types of people from artists and musicians to small business owners and entrepreneurs. His areas of expertise covers such subjects as strat-ups and expansion to sales and marketing. He has advised many different people who are looking to get started in both business and music/entertainment. He is one of the most sought after authorities in advising people how to start and develop businesses to starting successful music careers that are lasting and are not necessarly dependent upon a major recording deal.