Alyssa Johnson and Kelsey Krekeler met in their second year at the University of Cincinnati where they found commonalities in their aesthetic, aspirations, and values. They formed their brand during their last co-op quarter as an entrepreneurial endeavor. They shaped their special set of skills through a variety of different internships in the fashion industry. While learning a great deal from all of their experiences throughout school and internships, they felt they were missing something. They wanted the chance to bring their own passion and creativity to life.