Vendor registration is now open for St. Louis’ newest holiday tradition. Holiday Magic will take place December 3-5, 2010 at the America’s Center convention complex in downtown St. Louis. The show will be a popular destination for families in search of shopping and entertainment options such as: hands-on arts and crafts projects; trackless train rides; live music and dance performances; full-scale carnival rides; and photo opportunities with Santa. There will also be a Craftsmen Village featuring artists’ demonstrations, original arts and crafts for purchase and cooking demonstrations by local chefs.