Sweet Vivacity is a family run business created by mother-daughter duo Julia and Sandra Sturm. Their business started in 2010, as a start up company in Syracuse, New York. During the early days of their business, they made homemade creations such as soy candles, soaps, essential oils which were sold at craft fairs throughout New York state.
In 2014, Sweet Vivacity moved to Nashville, Tennessee and began to expand their product line to include women and men's fashion, men and women's fragrance & bath and body products, jewelry & accessories, premium tea and coffee, wedding & special event clothing, and more!