Zelda is finding gently worn, stylish clothing and accessories from recognizable designers and stores and selling them affordably. She sanitizes, washes, polishes, and does whatever necessary so her customers can feel good putting them on and wearing them.
Lets face it, we feel better when we looks good. At the same time, especially in this economy, we are conscious of spending our money wisely and, there is an increasing awareness of living more sustainably. Today's comsumer has far less false pride, the kind that kept us saying things like, “Oh, I would never wear someone else's clothes/shoes,” and far more pragmatism.