Does Your Art Business Need a Media Kit?
Leslie Kell for ArtsySharky
Have you ever been in a situation that you wish you had been better prepared for? When these opportunities arise, it takes more than luck to be prepared. As an artist and business owner, you are your own best representative. This means an important component of your artistic practice is marketing. Self-promotion makes many of us squirm a bit; but if your path is mapped, it's an easier one to travel.
"Luck is what happens when preparation meets opportunity."
Presenting yourself in a way that potential relationships can be forged often means creating marketing collateral that reflects your practice as a whole and is readily available to share with publications, galleries, collectors, and other connections.
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