Brian Sacks of www.mobilefoodprofits.com.
If there is one sure way to kill your Mobile Restaurant it's not having it properly painted or wrapped. You see many are still skeptical eating "street food." I am amazed to see owners spend money on a vehicle and equipment only to scrimp and be cheap when it comes to the truck's appearance.
YOU ONLY GET ONE SHOT AT A FIRST IMPRESSION.
Yes, I know that sounds cliche and it is. But that doesn't mean it's not true. People will see your vehicle and in 5 seconds decide if they are comfortable eating your food. It doesn't matter how good it is! It only matters what they see.
YOUR OPTIONS
You can either have your truck painted or wrapped. I prefer wrapping the truck. Your investment would be 1000-3000 for the paint option and about 3000-5000 for a decent wrap.
You should try to use catchy hot or neon type colors so they"pop" when people see you coming.
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