Hate Marketing Your Art? Try Aromatherapy!
by Dr. Thea Fiore-Bloom of The Charmed Studio courtesy of for Artsy-Sharky
I used to do anything to avoid marketing. It felt sleazy and didn’t really seem to pull in much business anyway. I was about to give up on it when I decided to throw a Hail Mary pass – and be totally honest, humorous and vulnerable.
image @kellysikkema
People responded. I was shocked. I accidentally stumbled onto what I have termed, meaningful marketing.
Meaningful marketing reveals the soul-connected bits of you and your art through story to potential customers. It feels ethical and attracts your ideal audience. Problem is, opening up and being vulnerable is frightening, right?
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