Tuesday, August 31, 2010 01:46 pm EDT
That is not an easy one to answer. You do not want to only look at expected attendance (and keep in mind it is often inflated) but also look at total number of other food booths and the number of items that will potentially compete with your items. If the event claims 20,000, (cut it to 12-15) and there are 10 food booths, you don't want to bring enough to serve 4,000. But if you will be one of 3 booths at a 12,000 event than OK, figure 1/3. BUT, don't plan on everyone eating one of what you have. It will be very different from event to event, the percentage of total attendees you will serve. If you cut that number in half you will be closer to what might likely happen. You will have to develop a feel for this over time as you experience different events. To use the example of a 20,000 event with 10 booths and assuming there is a good variety (not 10 booths doing the same items you are), I would go ready for 1,000 - 2,500. Any items you can take extra stock of and keep (frozen, canned, dry items...) if your event does not pan out, do that as it is better to take it home and have it for the next show than run out of stock if the event turns out to be a good one. Nothing worse than having paying customers there with money in hand and you can't sell them something! But, go lower on those highly perishable items, especially if you can go to the store and get more for day two (or three...), if you have a great first day. Worse than turning away paying customers is dumping food that has spoiled between shows, that is throwing away money you already had! Hope this helps. Good luck!
Kurt