Showcasing your work at art festivals, craft shows, or any other event is a great opportunity to gain exposure. So, the more you can do to make your booth customer-friendly, the greater chance you have of selling your work and gaining new potential customers. Here are a few tips that have worked well for me:
1. Label your pieces clearly
The first two questions customers tend to ask when viewing your work often involve medium and price.
Putting labels on each piece that state the title, size, medium and price will answer those questions before you even have a conversation with your customer, letting them quickly decide if they're interested in knowing more about your technique or purchasing your work. Remember, your booth is functioning partly as a store—you probably don't like to ask what everything costs when you go shopping, and neither do your customers.