The Basics of Promoting
Properly marketing your event is the most important step to filling those seats, and getting your event off the ground. Let these tips help you get started with your promotional tactics:
- Create a Contest: Offer your attendees a chance to win something by attending your event. You can easily start this competition online, and announce the winners with a ceremony at your event.
- Cross-Market: The more audiences you can reach, the better. Find someone that has an event or business that is related to yours, but not in direct competition, and cross-promote between the two organizations. This is a relationship you can both benefit from.
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It happened again! I talk to a group of artists about using social media like blogs, Facebook, Twitter, and LinkedIn. I tell them that this is part of a marketing program and that, yes, it will take time. I warn them not to get sidetracked using social media and forget to go into the studio–that the studio is always the priority. Still, they grumble, whine, and make excuses. (I had spies at the lunch table after my talk!)
