What better time than the cold of winter to reach out via the web, and network with new clients? Read this month's article for tips on how!
What kind of Holiday arts and crafts have you been making? Feel free to tell us about them in the comments, or even post them in our Marketplace!
FNO Newsletter Editor
Carve Out Time for Online Networking
It happened again! I talk to a group of
artists about using social media like blogs, Facebook, Twitter, and
LinkedIn. I tell them that this is part of a marketing program and
that, yes, it will take time. I warn them not to get sidetracked using
social media and forget to go into the studio–that the studio is always
the priority. Still, they grumble, whine, and make excuses. (I had
spies at the lunch table after my talk!)
ALL worthwhile marketing takes time. You would love for me to
hand you the name of an agent that will sweep you off your feet and
whisk you off into the stars, wouldn’t you? You’d prefer that you can
just buy a bunch of ads or send out a single mailing and have all of
your dreams come true. Yeah, that would be nice all right. But what
planet are you living on?
This is Earth. April 2009. We’re
bombarded with hundreds of marketing messages each day. You have
to learn to build meaningful relationships that will propel your career
forward. You must keep your name in front of people you’re in contact
with. Networking online is one of the cheapest, easiest, and most
effective ways to do that.
In order to avoid being
overwhelmed by all of the social media opportunities available, you
might be best served by carving out time for them. This isn’t
something you do in a block of time one day a week. Instead, you need
to do a little bit every day. I suggest starting with 15-30 minutes a
day for logging in to sites like Facebook, Twitter, and LinkedIn.
That’s enough to create and maintain a presence.
by Alyson Stanfield
Let Us Pay You!
We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use.
You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.
Word of mouth is the best form of
advertising, and we'd like to thank you for spreading the word about FNO. You could be earning
extra cash just by referring fellow vendors or festival participants to FNO.
Quick info about our affiliate program:
Be sure to hand people your business card or a custom FNO Affiliate Flyer
when you refer them to be sure you get credit when they join as a Pro Member. If you want to
learn more, go here - where you can print your own flyers to hand out.
- We pay $5 for each new pro member you send our way.
- We pay quarterly via Paypal.
- You may apply your affiliate credit towards next year's renewal.
- Referrals can come in via word of mouth or through special tracking links you use in
emails or online.
Get a Link to Your Page in Our Members Link!
Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!
The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.
Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.