U r kul. is a non-profit foundation to lift up and strengthen everyone. We exist to uplift, inspire, motivate and cheer up those around us, counteracting the biggest cause of depression that we feel we aren't cool enough, or don't fit in. We work to make others feel they're cool enough, just as they are, to be included, invited, to be listened to and to be understood. We sell swag with this message and we promote Jason A. and the U r kul. Project to perform concerts for patients and their families suffering from mental health disorders.