U r kul. is a foundation to "lift up the hands which hang down, and strengthen the feeble knees." We exist to uplift, inspire, motivate and cheer up those around us, rebuking the biggest cause of depression that we aren't cool enough, or don't fit in. We work to make others feel they're cool enough, just as they are, to be included, invited, to be listened to and to be understood. We sell swag with this message and we promote Papa J and the U r kul. big band to perform benefit concerts for patients and their families suffering from mental health disorders.