Our mission is to celebrate the diversity of our hair and create meaningful impact in the South and beyond. We create and maintain dread/locs and will be establishing an ecommerce platform for clients and dread/loc artists to purchase dreadcare products. Each year starting this year, we are holding a Unity Dread/Loc Festival to unite in love, celebrate the diversity of our hair, and bring awareness to the Crown Act until it is passed in all states. This year Natti Love Joys will be headlining at Unity Dread/Loc Fest!