Sharing our Mountain Heritage! Since 1987, the Christmas in July Festival has drawn thousands to historic downtown West Jefferson the first Saturday in July! Christmas in July is a free-admission event featuring the very best local live music and handmade arts & crafts throughout the region while celebrating the farm-grown Christmas Tree industry Ashe County is known for. Numerous food vendors feature a variety of the infamous delicious festival foods & more. Children's activities, roving performers, fun competitions and the Farmers' Market are also part of the festival. A Community Stage representing talent from local community groups & individuals include dancing, clogging, singing and music! Nowhere else will you find such an excellent array of local & regional music, food vendors, fun and festivities for the entire family than at Christmas in July in downtown West Jefferson! Hope to see you there! Visit us online for even more.