Jelly Roll Box, New York, NY
Most people know puzzle boxes as a cheap trinket and my goal is to change this thinking by creating high end pieces that everyone can afford.
This is how I do it.
Design
I put my heart into every piece I design and it's much like writing a song, some flop others are a mega hits. For me it is the soul of the business, if people don't connect with your designs you're done.
Manufacturing
Developed manufacturing partner willing to combine old school handmade methods with modern manufacturing techniques. Now in a decade long partnership we can produce quality boxes in stunning detail at affordable prices.
Wood
“To expensive” I was told when I first suggested we use Beachwood, “twice the cost of Acadia”. I made the switch for because I wanted to make something I could be proud of, something that would last a very long time. It was the defining moment in the business when we put the product over profit. The people who know our products understand why we charge a little more.
Brand Building – We own the Jelly Roll Box trademark and custom package everything we sell. People are actually noticing us and it feels great!
