Many years ago, a certain art professor showed his portfolio slides to a class I attended, as a sample of how to put together a body of work for presentation. His beautiful ceramic perfume bottles were quite impressive and skillfully made. Along with the images were prices for each item, which averaged in the range of $600 each, which was his example of pricing to the class.

As an event marketing professional, you know that with all of the excitement, creativity, and smiling faces also comes weeks of planning, strategizing, and tying up loose ends.

To make the event promotion process less cumbersome and more actionable, we've created this list of actionable business tips that will help you be a better businessperson and a better event organizer for any of your upcoming events.

1. Meditate More, Stress Less

It is no secret that the pressure event promoters face when planning an event can lead to a lot of extra baggage both mentally and physically. From the moment an event is booked, the clock is ticking, and deadlines, last-minute adjustments, and the strong drive to go above and beyond often hover over organizers.

Finding success as a food vendor at festivals involves much more than having the best food the grounds have to offer. A lot of what influences a festival-goer’s decision on which food to eat includes things like recognizing booths from prior years, being drawn in by ambiance and experience they’ve created, and finding something that piques their interest.

That’s where branding comes into play.

Branding is a powerful sales and marketing tool that any food business, especially one that wants to be profitable at a festival, should incorporate. If you need to boost productivity at your business and generate more revenue, branding should be at the top of your list, and here is why.

It cannot be stressed enough that fantastic, high quality images are the most important step towards professional success. Do not let the quality of your images eliminate your work from the next juried exhibition, craft show, book or magazine. Always keep in mind that the jury is looking at a photographic representation rather than the actual work. No matter how good your work may be in reality, your photographic image must capture that reality in a dynamic and compelling manner. In a competitive environment, jurors must sort through hundreds of images.

In this day and age, selling online is the rule, not the exception.  Did you know you can use your FestivalNet.com membership to sell through our website?  Click here to learn about your options!  Be sure you have a PayPal account set up before you get started.

In order for your products to sell well, you have to do more than simply upload an image and slap on a price tag!  Check out these suggestions to make your products stand out.

*reminder: accepting applications after each deadline for space or waiting list consideration

Events with March 1st deadline*

Sierra Arts Festival / Reno, NV
Fine Arts & Fine Crafts, June 25 & 26, 2022
Wingfield Park and closed Arlington Avenue. Reno, NV
More information https://pacificfinearts.com/applications/sierra-arts-festival/

Los Altos Arts & Wine Festival
Fine Arts & Fine Crafts, July 9 & 10, 2022
Main and State Streets in Downtown Los Altos Village, Los Altos, CA
More information https://pacificfinearts.com/applications/los-altos-arts-wine-festival/

As a musician, you want to always be trying new ideas for ways to get more fans. Of course, music is subjective and at the end of the day you can begin to feel more like a salesperson and less like an artist. You want your music to be able to speak for itself. Unfortunately, we live in very fickle times, and it can be difficult for even the best musicians to gain any traction.

Whether you are applying for a juried art festival or to be considered in a gallery show, you want to put your best foot forward and make an outstanding impression. Here's an article from our archives helping you achieve the best possible outcome as an artist applying to showcase your work at events like art fairs and craft shows.

Read the application/prospectus thoroughly and determine how your work can best match the stated premise or expectation of the juried exhibition, craft show, book, or magazine. Know your audience and speak consistently to it from images to applications.

If you are trying to make it in music today, it is likely that you're writing at least some of your own songs. This can be a daunting task considering the seemingly inexhaustible volumes of music in the world today. And yet, the hits just keep coming. (Granted not all the music you hear on the radio is created equally, but I digress.) So what can you do to make your songs the best they can possibly be? Let's chat.

As the days shorten and nights become longer, many cities across the US have found ways to lighten and lifts our spirits by embracing the magic of this time of year. Festivals, and events fill the streets and enrich our days and nights all over the country. Snow piled forests and frozen rivers offer a magical ambiance with winter recreational activities providing an added excitement.

While many are familiar with the iconic and beautiful holiday displays put on in New York City, between the traffic and tourists, it certainly wouldn’t be considered a winter wonderland-esk experience. So what are the cities and towns that can truly give you the breath taking and magical winter wonderland experience, combined with the holiday cheer and livelihood of shopping, event and festivals? To find out, Rocket Homes conducted a study to ranks the best places all over the US to experience a winter wonderland that also offer a variety of holiday festivals and events.