Craft shows are a big deal to the average crafter. It's a brief chance to share our designs with the world. After 6 years of doing craft shows, I know I have about 3 minutes from the time a customer sees my products until they make a purchase. In a normal sales cycle, a 3 minute closing time is insane!
When you only have a few critical seconds to make a first impression (and ultimately a sale), what do you do?