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No matter what you’re looking to achieve in the new year, shopping local has become more popular over the past few years and shows no signs of stopping. While it may seem obvious that this helps local artists and vendors, it’s actually great for the environment and your own health. As you look for festivals or craft fairs to attend, here are a few things to keep in mind while supporting local businesses.

Happy New Year! Shopping in real life is still much more popular than shopping online. As of 2022, according to Statista, 14.5% of total retail sales were e-commerce, while the rest were from brick-and-mortar retail stores.  This should not deter you from tapping in to the online selling world.  Niche shops, hard to find crafts, and unique artwork often do very well online!

Whether you have an online shop in the FestivalNet marketplace or your own e-commerce site, here are a few good ideas! 

Art fairs are a great way for artists to showcase their work and connect with potential buyers. They also provide an opportunity for art enthusiasts to discover new talent and add to their collections. The United States is home to some of the most renowned art fairs in the world, attracting thousands of visitors and showcasing a wide range of mediums and styles.

Here are the top 5 cities for art fairs in the USA:

Craft fairs can be a great way for artisans and crafters to showcase and sell their work. But with so many vendors and customers, it can be difficult to stand out and make a profit. Here are some tips to help you make money at your next craft fair:

• Plan ahead. Before the fair, make sure you have enough inventory to last the entire event. This will help you avoid running out of popular items and losing potential sales.

Going to festivals feeds your soul and boosts your mood. Festivals offer us joy and that special feeling of belonging to the crowd. However, festivals often turn out to be quite expensive pleasures. Well, at least if you don't have us on your side. Today, we'll share some valuable tips for visiting festivals on a budget to help you enjoy and gather new exciting experiences.

Make a good choice of festival

Don't simply choose the most well-attended events at random. Instead, you should consider which festivals would provide the greatest bang for your buck and plan accordingly. Unless there is a particular headliner, you have your heart set on seeing, the price of the festival should be weighed less heavily than the quality of the music bill and other events. Another consideration is proximity since it will save you money on transportation costs if it is within easy driving distance. 

Avoid spending a lot on clothes

It is not necessary to spend a fortune on festival attire. Every summer, stores like H&M and Forever 21 release festival-specific collections that are easy on the wallet. For an even better deal, check out your neighborhood thrift shop for some vintage treasures. Thrift shops are also great options for winter festivals - you'll avoid sky-rocket holiday prices. It's safe to say that festival attire of the retro kind has never been more at home.

Food trucks have been around since the early 20th century but evolved into an exciting new venture for foodies and first-time restaurateurs during the mid-2000s. This exciting phenomenon provided an opportunity for budding businesses to operate with low costs while remaining mobile. These capabilities, in turn, reached new customers and profitable locations.

According to SD Food Truck Pros, the food truck industry had an annual growth rate of 7.5% from 2015 to 2020 and is a two-billion-dollar industry. If you’re thinking about joining this community, here are some of our best tips for launching a successful food truck business.

Providing successful food service at festivals & fairs presents various challenges. Having good or unique food at a competitive (fair) price is not enough. Consistently providing quality food items that are not under or overcooked takes significant planning. Knowing how much to buy and prep, as well as maintaining proper refrigeration and heated service temperatures in a temporary environment add more challenge to getting it right every time for hungry patrons!

Festivals are a huge part of communities, offering residents and visitors a place to gather, celebrate, and have a great time. When a festival comes to town, it can increase tourists and visitors and get community members out of their homes and into the city's central area. Business owners can benefit significantly from community festivals, which help increase traffic, and sales and provide new opportunities to create emotional connections with local and visiting customers. Here’s an article to learn more about how our brain functions and control emotions.

Americans are in love with wine. Wine festivals are popping up all over the place, according to MSN, with the biggest, Epcot's Epcot International Food & Wine Festival, attracting hundreds of thousands with the promise of delicious vintages and snacks to wash them down with. The quality of American wine has been ratcheting up for years now, and can genuinely hold its own against the likes of Australian and European lines.  Find many wine (and beer) themed events on FestivalNet.com.  Read on for a few wine events in North America.

The popularity of Instagram, NFTs, and online forums has led to a democratization of art, music, and all things creative, in a way that was unforeseen just a decade ago. Just ask Edinburgh-based artist Trevor Jones, who, as recently as 2019, was borrowing money off friends to pay his mortgage. Today, he can make as much as $4M in a day by organizing his own NFT art sales. Artists and musicians are also joining forces, bypassing traditional galleries and museums to hold their own exhibitions and festivals and avoiding high commissions for agents and event organizers.

Volunteering helps not only those in need of aid, but also those who are paying it forward—as found in a 2015 study in the journal, Motivation and Emotion. When you fundraise or donate your time, it helps you engage more easily with others, lowers your stress, and helps you enjoy the support and intimacy that good friendships can bring. If you are interested in offering your time, which U.S. festivals have the most to offer in terms of the work you can do and the fun you can have when you are on a break or you have a day off?

Finding sponsors for an event takes time, patience and a professional approach. Although there are many sources to find potential sponsors, the best and most efficient approach is to become "business matchmaker." Essentially, you will be matching businesses with customers and clients. Approach sponsors with a win-win scenario and focus on what you can provide them - access to their target market. When companies can clearly see a return on investment for their sponsorship, you will find they will be much more interested in sponsoring your event.

Are you signed up for newsletters? Select manage your e-lists in My Account to select the ones you would like to receive. We offer specific newsletters for:

• Artists/Crafters
• Food/Commercial Vendors
• Musicians
• Promoters
• Event Deadline Reminders

FestivalNet has been around since 2002. Check out the newsletters archives here.

Looking for a spring event? The historic city of St. Augustine Florida is the home of a wonderful Seafood Festival. This year the event will be held on March 25th and 26th. Both vendors and visitors should check out this exciting Festival. Not only is it a great event, but it supports the charitable work of the Lions Club International.

This event has it all, food festival, crafts show, music, entertainment, and rides, no wonder it draws over 20,000 visitors in just one weekend. 

The Festival will offer a number of children’s, adult, and family events and activities, including axe throwing, face-painting, music, clowns, magic, character meet-and-greets, an interactive fire engine exhibition, arts and crafts, and balloon fun.

There are spots for 100 juried arts and crafts vendors to display their wares at this beautiful park location. There is a February deadline for both craft and food vendors.

Musicians can apply until the schedule is full. Visitors expect to hear Jazz, Latin, Country, Folk, Classic Rock, Motown, and Contemporary, so whatever your style this is an event for you.

This week brings the return of the New York State Sheep and Wool festival to Rhinebeck, New York. Held at the Dutchess County Fairgrounds on October 15 and 16th, this is the premier fiber event in the Northeast. Over 30,000 people are expected to attend this year. 

Billed as a family event, this Art Festival has something for everyone. Everything from live animals like sheep, goats, and rabbits to the fiber and products made from all these beautiful animals. You can buy raw fleece, roving, handspun yarn, and garments like socks and sweaters made by hand. You can buy the table looms or craft project supplies you always wanted.

The 2022 holiday shopping season is early here in the United States. Already, back-to-school is off the shelf, and holiday-themed items are everywhere in retail stores. It's time to get your stuff together and make the most of the holiday selling season. There are a lot of steps that you need to take to prepare for this important time of year. For many artisans, it is their main selling season! 

The steps include:

• booking your events, lodging, and travel
• getting your inventory in order
• marketing the events
• ordering packaging
• display booth management

Displaying your work well is critical to drawing people into your craft show booth. If potential customers don’t walk into your booth, you can’t make a sale. Many artists lose sight of this and rely on their work alone to do the heavy lifting. The last few shows I attended had some great examples of this.

Visiting the Celtic Classic in Bethlehem, PA recently, two booths stood out for their marketing efforts. One for presentation and the other for graphics.

As more and more people turn to buying products online instead of in stores, eCommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company's products stand out. These five tips will show you how to write product descriptions that will bring about the client conversion you want and grow your products' popularity and credibility.