Do you feel like you could really use some public recognition right about now? Are you frustrated that your peers are getting covered in the media and you are not? Worried that the only way to get some coverage is to shell out for an expensive publicist?
Fear not beautiful crafty entrepreneur! You can DIY.. and it really is not that hard.
Here are some easy steps to BYOP:
Decide what sort of press coverage you would like. Get specific on what magazines, newspapers, TV shows you would like to be featured. Check out where your peers are being covered. What is your overall goal in getting press? Write all of this down and get very very clear on your vision.
Create a press list, which is simply the names and emails of potential interviewers. Excel and Google Doc will keep you organized.