Barb Fitzgerald of foodbooth.net
A concession business usually includes a commissary - a place to store and service equipment and stock between events. The commissary of a concessionaire who serves a simple menu may be something as easy as a little floor space in the corner of the garage, where, he or she has installed some shelving to store extra cases of product. However, concessionaires who operate complex operations, with large and diverse menus, need a space that functions as an equipment warehouse, stock warehouse, repair shop, and vehicle yard. Concessionaires often use what they have at home to serve this function, such as, their garage, shop or shed, and parking area, where their large collection of food service equipment and support vehicles is kept and serviced. This collection almost always includes standard equipment like grills, deep fryers, steam tables, and propane burners. With these four basic pieces a concessionaire can sell almost anything; from hamburgers, hot dogs, curly fries, elephant ears, stir fry, sausage for breakfast, and more. In fact, most dishes sold on the midway are prepared with one of these four pieces of food service equipment. The warehoused collection of equipment will also include ice chests, freezers, beverage and condiment dispensers, utensils, sneeze guards, tent poles and canvases, signs, propane tanks, water hoses, electric cords, floor mats, pop canisters, garbage cans, dish washing tubs, and much, much more.
1. Make sure you have the total cost for the item before establishing the selling price. Be sure to include a reasonable labor charge, overhead and fixed expenses to your actual materials and supply cost for each item. If you don't price to cover total cost, you will not make the amount of profit you need to grow your business.
2. Be cost effective. Don't spend 10 hours creating an item that you can only retail for $30. Set a dollar amount for your labor. Design products that keep the time investment low and profit margin high. Evaluate how to be more time efficient with the products you make. Learn to group tasks together to save time. For example you are going to make 2 dozen of one item; cut all the ribbon needed at once, paint all the same color at once, do all the gluing of pieces together at once, etc.
There is an ever-increasing presence of technology in our daily activities, particularly through use of smart phones. According to Neilson, at least half of U.S. consumers are now using smartphones, and the proof is in the 'profile': 3 billion 'Likes' are doled out on Facebook every day, Twitter posts one billion tweets every 3 days and several hundred million photos are shared throughout the vast social media spectrum.
Using social media to promote your work and yourself can be a fantastic tool for an artist. However, timing is everything. The last thing you want when using these methods is to get everything posted perfectly, only for nobody to see it.
When it comes to close friends and family, your best bet is posting on the weekend when they have leisure time to spend reading involved posts and click on links you send their way. That's not who you market your art to, though, so let's talk about the perfect times to post on various social networking sites to reach new and returning fans. These times were pin-pointed by various research projects done over the span of the last decade to determine when most people use their social networking sites, and when they pay the most attention to new posts. Each site is a little different, since they try to target slightly-to-drastically different demographics.
If you think all you have to do is gather a few exhibits, buy some entertainment, advertise what is going to happen... and the folks will bang down your door!
