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FestivalNet

Gordon Ramsey's Recipe for a Successful Business

posted June 26, 2013
Gordon Ramsey's Recipe for a Successful Business
Aaron Shuster helium.com
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For many years, this writer has been an enormous fan of Gordon Ramsey's show, Kitchen Nightmares. It is a show that keeps the audience captivated with both real life drama and built in suspense. For those unfamiliar with the show, the premise is that Master Chef Gordon Ramsey travels around the country to save various failing restaurants from certain bankruptcy. Ramsey literally has one week to turn a failure into a success. Every week, Chef Ramsey, like a skilled surgeon, must overcome tremendous odds and breathe new life into an almost moribund patient. Amazingly he is successful almost every single time turning water into wine. How does this wizard of the kitchen do it? What lessons can you learn from him to reanimate your failing business?

 

Review the Situation

 

In the musical, "Oliver," the character Fagan sings a song about reviewing the situation. That is the first step toward making a change to any problematic situation. Take a step back and make an objective analysis of your business. In a harsh light, examine its strengths and weaknesses. It might even be helpful to have an outsider or friend come in to examine it.

 

Read more here!

Art + Commerce

posted June 25, 2013
Art + Commerce
by J. Michael Dolan Facebook Twitter More...

 

 

Entrepreneurs are artists, and artists are entrepreneurs. Artists need to express their art, entrepreneurs need to exploit their art. Problem is, Art is always on the battlefield with Commerce:

 

Art wants nothing more than to be expressed.

Commerce wants nothing more than to profit from Art.

Art dreams about being admired.

Commerce dreams about abundance.

Art wrestles with the doubting mind of the artist.

 

Read more tips here...

How To Prepare For Gigs And Make Your Live Shows Better

posted June 25, 2013
How To Prepare For Gigs And Make Your Live Shows Better

Tom Hess

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play as a bandThe absolute, number-one, most important thing to remember when playing live music in front of an audience is this:

 

The very best way to get more people to repeatedly come out and see your band play live is word of mouth. When your live shows are great, people will like it and talk about you to their friends both online and offline. Besides the obvious point of playing good music that people like, there are 5 main areas of preparing for your gigs.

 

1. Your individual playing

 

The most important thing you can do (individually) to prepare for your gigs is to focus on playing your songs 'consistently well'. To improve this, practice your songs in a wider variety of environments and situations. Play your songs standing, walking, in the dark, under a strobe light (if you have one), while talking, without looking at your guitar, while friends are listening, etc. The key point is to practice playing consistently well in all those different scenarios. This will help your individual performances on the stage.

 

2. Your band's performance

 

When your band rehearses, you should NOT be focused on playing the songs correctly. If your band mates cannot play the songs flawlessly BEFORE the band rehearses, send him/her home to learn the songs. Once he/she has truly done that, then bring that person back to band rehearsals. Band practice is not about 'holding people's hand through the process of learning the songs which should have been learned at home. If you have a band mate who needs your help learning the songs, you can do this by meeting alone with that person to help. However, if this is a consistent problem, then you may need to replace that band member for someone who is better (or less lazy if that is the case).

 

Read more here!

Be Your Own Publicist

posted June 25, 2013
Be Your Own Publicist Jenna Herbut of Make it University Facebook Twitter More...

 

 

Do you feel like you could really use some public recognition right about now? Are you frustrated that your peers are getting covered in the media and you are not? Worried that the only way to get some coverage is to shell out for an expensive publicist?

 

 

Fear not beautiful crafty entrepreneur! You can DIY.. and it really is not that hard.

 

Here are some easy steps to BYOP:
  1. Decide what sort of press coverage you would like. Get specific on what magazines, newspapers, TV shows you would like to be featured. Check out where your peers are being covered. What is your overall goal in getting press? Write all of this down and get very very clear on your vision.
  2. Create a press list, which is simply the names and emails of potential interviewers. Excel and Google Doc will keep you organized.

 

Read more!

 

Outdoor Event Tips

posted May 24, 2013
Outdoor Event Tips
the Writing Team of InsureEvents.com
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The spring and summer seasons are the busiest times of the year for us, and hopefully for you too. Warm weather blankets the entire country and everyone wants to be outdoors in the sun and fresh air.

 

This makes a perfect setting for an outdoor event. But, be forewarned, an outdoor event can easily be twice as difficult to organize as an indoor one. And, don't assume an outdoor event will cost less to produce than an indoor one. That is rarely the case.

 

Based on our experience and the feedback we get from clients, here are our top tips to help assure a successful outdoor event:

 

1. Plan ahead, plan way ahead.

 

The first step once you have decided on a date and location is to obtain a permit. Make sure you're legal. Nothing will shut you down quicker, and at the worst possible moment, than omitting this step.

 

Read more tips on outdoor events!

 

Wholesale Myth: Do I Need A Business License Or Tax ID?

posted May 24, 2013
Wholesale Myth: Do I Need A Business License Or Tax ID?
Joaquin Reveron of videogamesmystery.com
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One of the myths that is still prevailing in the wholesale business is the "business license and tax I.D need" in order to achieve wholesale success. It is a big mistake to get such an opinion as a fact and then making such message viral all across the Internet.

 

First of all, getting a business license ID is a true necessary step to make when you plan to incorporate your wholesale or reselling business. In my advance wholesale business opinion, it is important to get a business license if you plan to sell one hundred thousand dollars a month in sales from a retail, wholesale or reselling business. However, there is no need to get a business license when there are many wholesalers and distributors that can cut you deals for wholesale merchandise in single or in bulk amounts legally.

 

There are different laws that regulate the reselling and wholesale business in many states in the USA, however, that is not an implication that you need a business license to sell wholesale merchandise.

 

Read more here!

How to Find Craft Shows That Rock

posted May 24, 2013   category » Craft Fair Vendor Resources

 

When I first started Booty Beltz my goal was to wholesale to as many stores as I possibly could. I hadn't been to many craft shows, and back 7 years ago they were not nearly as plentiful as they are today. But, my very first craft show was life changing! After dealing with endless store buyers, line sheets and NAFTA, I was thrilled to finally sell my belts directly to the end customer. It was so much fun and I loved being able to bring a bunch of stock, sell my heart out and then leave with a wad of cash!

 

At first, I just signed up for any craft show and festival I could find. This lead me to become a traveling gypsy and I did at least 20 shows a year all over Canada. Some were fantastic and some felt like torture! I soon learned that you needed to do a little research before you mailed off an application.

 

Here are some tips to help you find the most successful shows:

 

  1. Ask around. Crafters are friendly folks and love to give advice about what shows rock and which do not. Don't be shy to email your peers or just approach them at festivals and shows

 

Read more tips here...

Tips on Playing Live Music as a Band

posted May 24, 2013
Tips on Playing Live Music as a Band

Blake Guthrie for helium.com

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play as a bandThe absolute, number-one, most important thing to remember when playing live music in front of an audience is this:

 

IF YOU'RE NOT HAVING FUN, THE AUDIENCE ISN'T HAVING FUN

 

It doesn't matter if you are a serious folk act, or a surf-rock band, if the audience senses you are uncomfortable on stage they will become uncomfortable themselves and only applaud because they are being polite. They might have paid a lot of money to see your act in a club, or they might have paid nothing at all, because it's an open mic night at a local coffeehouse, but a live performance is a fluid situation and no one likes to see an act uncomfortable on stage. Which leads us to our next bit of advice:

Read more here!

How to Engage Your Art Website Visitors

posted May 23, 2013
How to Engage Your Art Website Visitors Carolyn Edlund of artsyshark.com Facebook Twitter More...

 

 

 

Getting website traffic is step one. Now, keep those visitors in the loop and coming back. Here are a few tips on increasing engagement with visitors to your art website:

 

"9 Knots" by artist Manon Sander

 

1. Make your Home page inviting with a compelling image of your work and a professional design.Be sure that your website is easily navigated. Frustrated visitors will just click away.

 

2. Craft your "About" page carefully, because it's not all about you, it's also about your website visitor.To keep them reading you need to create "emotional resonance." Tell your story in an authentic, personal way, in the first person. Include your photo so they feel that they know you. Don't get caught up in unintelligible artist statements that no one can decipher.

 

Read more!

 

Become a DIY Promoter

posted April 25, 2013
DIY Music Tips: Become a DIY Promoter
Bret V of Music Zen
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How to Become a DIY Promoter:

 

  • Find a Venue: This is the important one, because without a venue, there is no show. This can be as simple as a garage, basement, pole barn, field-anything with power and room for a band. It also doesn't hurt if you can avoid getting noise complaints, so sound proofed or somewhat isolated are important factors.

 

 

  • Find a Backup Venue: It's only a matter of time before you run into venue problems, so why not be prepared? Sometimes a venue will close for repairs or financial reasons. Sometimes they will get cold feet. Sometimes you don't have enough money for a deposit, so make sure you have a backup plan. There's nothing worse than having the bands booked only to find out that you don't have a place for them to play.

 

 

  • Book a Headlining Band: You may want to start small with some local bands to get a feel for the process and pitfalls before you invite a touring band to play. Pick the band you think will have the biggest draw. Sometimes this doesn't necessarily mean they will be a good band, but they may have lots of friends or fans. The key is to get a good turnout. Remember, touring bands are often sleeping on floors, living on crap food and playing to small, unforgiving crowds, so think about how to entice them. Offer them a place to sleep, a nice, home-cooked meal and work your tail off to get them a good crowd. Also ask them how much they need to make for gas and expenses. And if you are cooking or providing food, make sure you know if they are vegetarians, vegans or omnivores. Some bands will want a guarantee, meaning they need to make x amount of dollars each show. Your best bet, if you are a small promoter, is to avoid such bands. Avoid contracts. Just promise you will work hard for them and deliver.

 

Read more tips on becoming a DiY Promoter!

Food Truck First Impressions

posted April 25, 2013
Food Truck First Impressions (Tips & Tricks)
Brian Sacks of www.mobilefoodprofits.com.
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If there is one sure way to kill your Mobile Restaurant it's not having it properly painted or wrapped. You see many are still skeptical eating "street food." I am amazed to see owners spend money on a vehicle and equipment only to scrimp and be cheap when it comes to the truck's appearance.

YOU ONLY GET ONE SHOT AT A FIRST IMPRESSION.

Yes, I know that sounds cliche and it is. But that doesn't mean it's not true. People will see your vehicle and in 5 seconds decide if they are comfortable eating your food. It doesn't matter how good it is! It only matters what they see.

YOUR OPTIONS

You can either have your truck painted or wrapped. I prefer wrapping the truck. Your investment would be 1000-3000 for the paint option and about 3000-5000 for a decent wrap.

You should try to use catchy hot or neon type colors so they"pop" when people see you coming.




Read More Here!

Getting Your Music on Pandora Internet Radio

posted April 25, 2013
Getting Your Music on Pandora Internet Radio

Michael Zapruder, Pandora Music Curator

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So that’s the first thing you need to know. If you are connecting with an audience or community in a strong way; if you’re playing good rooms and getting attention, you will have a fine chance of getting into our collection.

We know we can’t find everything, though, so for the many deserving bands that we miss for one reason or another (and for bands that are just starting out), we offer a web-based music submission process that is free and open to everyone.

Here’s how it works:

  1. Register for Pandora (the submission process is connected to listener accounts, so you can use your existing account if you have one).
  2. Go to http://submitmusic.pandora.com and follow the directions for submitting.
  3. If your CD meets the requirements for submission (you have to have a valid UPC code and the record has to be for sale in the Amazon CD store), you’ll be prompted to upload two songs along with any biographical or press information and any links you’d like us to know about.
  4. When we get to your submission, we listen and make a decision about whether your submission is right for us.  (This takes time, so be patient.)

Read more here!

Art Blogging 101

posted April 24, 2013
Art Blogging 101: Think Locally / Regionally When Blogging About Art Brian Sherwin Facebook Twitter More...

 

 

The artists I've known over the years tend to share a desire -- they want to have a solid local or regional presence. In other words, they want to be recognized for their art within their community or surrounding community. In addition to that, they often desire to be a 'known name' within their local art community -- even if their art community is spread out between several towns/cities (which may very well be the case for an artist living in a small city or rural town). Establishing local / regional recognition can be an uphill battle no matter where you live. That said, many artists appear to forget that their art blog can help in the 'climb' -- even if it amounts to just one little step (connection) at a time.

 

Before I delve into this further I want to offer some clarification. This Art Blogging 101 article was written with small city / rural artists in mind -- and how they can benefit from local online searches for specific art-related venues/events in their area. Artists living in larger cities may be able to benefit from this strategy as well -- though it will be more difficult to achieve. Especially if the 'big city' in question happens to have a very active art community -- and thus a steady flow of online content about art news in general. Point blank -- the 'numbers' can work against 'big city' artists... you'll understand if you read further.

 

Read more!

 

Unseen and Unsold

posted April 24, 2013
Unseen Unsold
J Michael Dolan Facebook Twitter More...

 

 

 

The Internet provides us with an opportunity to do it all ourselves. However, there

A Commissary Serves a Variety of Functions

posted March 21, 2013
A Commissary Serves a Variety of Functions in a Food Concession Business
Barb Fitzgerald of foodbooth.net

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A concession business usually includes a commissary - a place to store and service equipment and stock between events. The commissary of a concessionaire who serves a simple menu may be something as easy as a little floor space in the corner of the garage, where, he or she has installed some shelving to store extra cases of product. However, concessionaires who operate complex operations, with large and diverse menus, need a space that functions as an equipment warehouse, stock warehouse, repair shop, and vehicle yard. Concessionaires often use what they have at home to serve this function, such as, their garage, shop or shed, and parking area, where their large collection of food service equipment and support vehicles is kept and serviced. This collection almost always includes standard equipment like grills, deep fryers, steam tables, and propane burners. With these four basic pieces a concessionaire can sell almost anything; from hamburgers, hot dogs, curly fries, elephant ears, stir fry, sausage for breakfast, and more. In fact, most dishes sold on the midway are prepared with one of these four pieces of food service equipment. The warehoused collection of equipment will also include ice chests, freezers, beverage and condiment dispensers, utensils, sneeze guards, tent poles and canvases, signs, propane tanks, water hoses, electric cords, floor mats, pop canisters, garbage cans, dish washing tubs, and much, much more.

Also in storage will be food stock. A collection of freezers might hold cases of stir fry noodles, diced chicken, hamburger patties and corn dogs. On shelves will be non-perishable items like cases of nacho chips, cans of nacho cheese, hamburger buns, cans of ketchup, and beverage mix.

Read more here!

Profit Tips for Art and Craft Business

posted March 21, 2013
Profit Tips for Art and Craft Business
Ann Barber of National Craft Association

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The secret to success in your art and craft business is to "Think Profit", not just at the point of a sale, but apply this thinking to everything you do for your business. Profits don't just happen with a sale. They are created by careful planning in every aspect of your business. Plan for profits!

1. Make sure you have the total cost for the item before establishing the selling price. Be sure to include a reasonable labor charge, overhead and fixed expenses to your actual materials and supply cost for each item. If you don't price to cover total cost, you will not make the amount of profit you need to grow your business.

2. Be cost effective. Don't spend 10 hours creating an item that you can only retail for $30. Set a dollar amount for your labor. Design products that keep the time investment low and profit margin high. Evaluate how to be more time efficient with the products you make. Learn to group tasks together to save time. For example you are going to make 2 dozen of one item; cut all the ribbon needed at once, paint all the same color at once, do all the gluing of pieces together at once, etc.

Read more tips here...

The Upside of Rejection

posted March 20, 2013
The Upside of Rejection

Carolyn Edlund, founder of Artsy Shark

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An artist recently expressed her frustration at being turned down over and over again for a solo show of her work. She had submitted proposals to university and public galleries, and arts organizations with gallery space for more than a year.

Her sculptures were a series of vaguely grotesque organic-looking fleshy pods, and other pieces that looked like body parts or aliens. Asked what was unique about them, she cited a technique she had invented to work with foam rubber, which was her material.

She had previously been in a highly successful group show that toured the country. Her sculptures in that show were female nudes which made a provocative statement on sexuality.

What happened here?

The artist failed to realize that her work in the successful show related to a highly charged topic, and one that would appeal to many gallery visitors, while her current work doesn't connect with people emotionally. Nobody really cares about her foam rubber technique, and the shapeless forms of her work are more perplexing than interesting.

Read more tips here!

License Your Music

posted March 20, 2013
License Your Music to Movies and Television Shows

David Codr of www.musicpage.com

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If you are like me, you're tired of hearing how bad the economy is. But there's a silver lining to the bad economy for musicians and songwriters. A way to get paid while getting a ton of free exposure for your band.

For years, motion pictures and television shows have paid big bucks to major label artists to license their music. These studios pay major label acts tens to hundreds of thousands of dollars to license their songs to use in films and TV shows.

But when the economy hit the proverbial crapper, many of the studios started to look for ways to cut their costs. They quickly realized that they could save thousands of dollars by using independent music instead of the songs from major label acts.

Since independent artists don't have the CD sales, radio plays or name recognition of the majors, the studios found they could license great music that hadn't gone mainstream for $2,000 - $10,000 a track

Its a win-win for everyone. The studios save hundreds of thousands of dollars. The independent artists are happy to get a few grand to use their song, plus they get the exposure of having their song in a major motion picture or television show.

Read more here!

It's Time Your Event Went Mobile

posted March 20, 2013
It's Time Your Event Went Mobile
Shane Mayer of Gyde.ly
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There is an ever-increasing presence of technology in our daily activities, particularly through use of smart phones. According to Neilson, at least half of U.S. consumers are now using smartphones, and the proof is in the 'profile': 3 billion 'Likes' are doled out on Facebook every day, Twitter posts one billion tweets every 3 days and several hundred million photos are shared throughout the vast social media spectrum.

 

A live event can really capitalize on this interactive growth by combining the actual event with an ongoing online presence. A new study by Pew Research Center's Internet & American Life Project for the U.S. National Endowment for the Arts found that digital and social media greatly impact the way cultural events are experienced. The more interactive the event can be with its attendees, the better. It makes sense as people desire to be 'in the know' with up-to-date info, and event planners are taking notice.

 

Read more and find an app offer from gyde.ly and FNOhere!