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A note from the editor...
Hello FNO Artists and Craftspeople,
Steve
Popkin of The Thriving Artist shares an informative article about art
shows versus gallery sales. Check him out online, he has great
artist resources: The Thriving Artist.
This month's Featured Artist is John R. Kamerer.
One last thing before I sign off, please rate the shows that you know in
our database. Everyone wants to see the experiences of other
vendors. Let us know if you need help doing that.
Best,
Julie
FNO Marketing Chick
Festival Network Online
http://www.myspace.com/festivals
On Myspace? Friend Request FNO and send me a message!
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« Newsletters Archive - To view previous newsletters, check out our archives!
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| Art Shows vs. Gallery Sales
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 by Steve Popkin
Art
Shows allow you to call the shots for the most part. You decide what
you will sell, how much you will sell it for and the language you will
use to sell it. This gives you a lot of flexibility in making the sale.
What I mean by this is that you can decide on the spot at the art show
what will work for you to make the most profit at that particular
moment. For instance, the show gets less traffic than expected...create
show specials and bonuses to increase traffic and sales. The show is
extremely busy...take orders for additional work and commission work.
Art shows also give you immediate cash into your pocket as opposed to
sales made at galleries. Galleries may make you wait several weeks to
possibly several months or longer to get your money after a sale. This
is determined by the contract you have with the gallery. If you are
well known in the art field this contract can fall into your favor but
for the most part newer artists will make whatever deal they can get to
be shown in a gallery. This alone will work against you.
Also keep in mind that the gallery owner is making money from your
piece. Typically this could be as much as 50% or more. They will also
be showing other artists' work and trying to sell that as well. The
gallery owner is interested in one thing and one thing only...making
sales. They figure if not your work than another artist's work in their
gallery. A sale is a sale. This is the cold hard truth but it is the
truth.
The money you generate at an art show is yours and yours alone. Yes,
you do have costs but for the amount you could make in a relatively
short time, they are negligible. Your costs usually are booth or vendor
space, travel costs, time away from the studio, meals, lodging (if away
from home) and miscellaneous supplies.
One thing I can definitely tell you is that there is a right way and
wrong way to maximize your art show sales. In my advance course I give
you all the ammunition to explode your profits at an art show. I also
give you the right way to handle gallery sales should you decide to go
that route. The point is...knowledge is power. Educate yourself and
then you could make an informed decision as to what is best for your
circumstance.
Steve Popkin, a veteran glass
artist, makes it easy for artists to become successful. Learn the
secrets most artists and craftsmen will never know about selling
artwork in his complimentary e-course just visit http://www.1shoppingcart.com/app/?Clk=1245333
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| Featured Artist - John R. Kamerer of Monumental Photography
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 John Kamerer of Monumental Photography
has been a member of FNO for over 2 years and in 2007 his work will
appear at 30 festivals. His photographs of flowers are stunning
and vibrant. He captures color and texture exquisitely. I
particularly enjoy the use of space and depth in his
compositions. Printing his photographs on canvas gives them
a painterly quality and, in many cases, also makes them appear 3-D.
Email Julie Cochrane if you are interested in appearing here.
Put "FNO Artist Feature" in subject line.
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